THE SEARCH LITERACY FIELD GUIDE
Understand search.
Build with purpose.
Clear, evergreen guides to how pages are discovered, understood and measured. Despite our name, this is an educational publication—not a breaking-news feed or a source of ranking promises.
Explore the field guide
Less folklore.
More understanding.
Search advice is easy to repeat and harder to evaluate. Start with how systems discover a page, then ask what makes the page useful. Measure with context rather than treating every movement as a verdict.
THE LEARNING PATH
Start with the fundamentals
Four focused guides. Read in order, or start with the decision in front of you.
From discovery to the search index
Separate crawling, indexing and ranking before you start diagnosing a missing page.
Read the guide 02 / EDITORIAL PRACTICEWrite the page a reader actually needs
Turn a broad topic into a specific task, a useful explanation and an honest editorial review.
Read the guide 03 / MEASUREMENTMeasure search without fooling yourself
Choose useful signals, compare like with like, and resist turning a chart into a causal story.
Read the guide 04 / SITE STRUCTUREBuild a small site people can navigate
Organize pages around reader questions, use meaningful links and handle moves deliberately.
Read the guide