Interview with Koray Tugberk

Interview with Koray Tugberk on Topical Authority

While backlinks are still important for SEO, they are no longer the be-all and end-all. Topical authority has become increasingly important as Google has gotten better at understanding the relationships between concepts.

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Matt Diggity's August 22 SEO Roundup

Diggity Marketing SEO News Roundup—August 2022

If you intend to make the final part of the year the best it can be, you’ve come to the right place. This roundup is filled with the insights you need to take the lead in the search results.

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Helpful Content Update

What You Need to Know About Google’s Helpful Content Update

The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.

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Product Review Structured Data

Product Reviews: Structured Data Pros and Cons

Because pros and cons are important to users, Google Search may highlight them in the product review snippet in Search results.

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