Local SEO is the process of optimizing your online content and presence to attract more customers from your local area. This can be done through optimizing your website for local search terms, creating location-specific pages and content, and building citations and links from local directories and websites. By doing this, you can improve your chances of appearing in local search results when potential customers are looking for businesses like yours.
While national SEO campaigns focus on reaching people all over the country (or even internationally), local SEO is all about reaching customers within a specific geographic area. That could be a city, state, or even just a few blocks. And since most people today do their searches online, it’s important to make sure your business comes up when they’re looking for businesses like yours in their local area.
Local SEO is important for any business that wants to be visible to potential customers in their local area. If you have a brick-and-mortar store, or if you serve customers in a specific geographic area, then local SEO can help you get found by people who are searching for what you offer.
There are a number of different factors that go into local SEO, and it can be a bit complex. But the good news is that there are plenty of resources available to help you get started. And once you start seeing results, it can be a great way to attract more customers and grow your business.
In this video, SEO expert Nathan Gotch shares with you his guide to local SEO.
Want better local SEO results? Follow this step-by-step guide and start ranking in Google’s local pack. You’ll learn:
- The 3 factors that determine your local rankings on Google
- How to optimize your Google Business Profile (without doing anything super technical)
- The best way to get more Google reviews
- How to create local content that actually makes sense And so much more.
Watch until the end because I’ll share the one thing that 99% of people are NOT doing to increase their local pack rankings.
You can follow Nathan on Twitter at https://twitter.com/GotchSEO