Writing a description of your business for your Google Business Profile can be difficult. You want to make sure you include all the relevant information, but you also don’t want to bore potential customers. Keep your description concise and informative, and focus on why someone should visit your business. Highlight what makes you unique, and make sure to use keywords that potential customers are likely to search for. With a well-written business description, you can attract more customers and grow your business.
In this video, Aditya will explain How to write a Perfect Description for Google My Business and give you some tips to improve Local SEO.
Do you know that many business owners struggle to write the appropriate description for their business Google my business listing? They get confused about several things, like whether they should mention their offers, products, or who they are, and they are unable to get a clear idea of what exactly they should write.
My name is Aditya and today’s video is all about How to Write a Perfect Description for a Google My Business listing, so watch till the end to know about it.
First, let’s talk about why it is important to write a good Google My Business description. The description is used as an overview of what your business does and keywords that are related to your business should be used here. Your GMB description can be up to 750 characters but Google will only display the first 250 characters of your description, so it’s worthwhile getting the most relevant information in the first few sentences. Try to include 2-3 keywords that describe your business best in the first 250 characters.
Now we’ll be covering how to write a perfect description for your Google My Business account.
Google My Business descriptions are one of the first places users look for more information about a business, and one of the most long-debated Local SEO ranking factors. There are some points that you must include in your Google My Business description. Be clear about what you do. Send the message of what you do clearly and quickly so people can make sure that they landed on the right business listing. It is quite essential that you tell what are the core things that you do or offer, what your business is about, how long you have been in this field, and your best product, and services.
The visitor to your GMB listing, after reading your business’s description, should develop some kind of interest so that the person’s next step should be to your website.
Highlight About Yourself What Makes You Unique
What sets you apart from the competition? Why should potential customers choose you over another company? These are just a few of the questions you can answer by highlighting the business features that give your business its unique flavor.
Add Social Proof
A quick way to build trust is to establish credibility. Adding social proofing can present prospective customers with an additional reason to choose your business.
Use High-Value Keywords
Now, we’re not talking about using every last character to stuff as many of your business’ keywords as possible into your description (unnecessary keyword stuffing is a bad SEO practice), rather, focus on 1-2 high-value keywords that have the most search engine traffic potential. Not only will this help prospective customers see that your business is relevant to their search, but it will also help with your organic rankings.
To learn more about How to Write a Perfect Description for Google My Business, please watch the entire video.
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